Targeting diverse candidates in tech recruitment by Dominic Harvey, Director, CWJobs
Use data-driven tools to target and recruit talent
Tools like Equality Boost, Instant Candidate Recommendation and Mya use data science to pinpoint when, where, and how to reach tech talent by demographic, location, and interest. It enables you to tailor your ads to your audience. It also attracts passive and active tech candidates — increasing application numbers.
Avoid gender-specific language
The Gender Bias Decoder is a free online tool that can help you identify gendered words in job descriptions and emails. You can then make adjustments, to ensure you use gender-neutral language in your communications with candidates.
Emphasise inclusive benefits
If your company offers benefits – such as shared parental leave, flexible working and childcare subsidies – highlight them in your job descriptions.